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September 3, 2010

New MAZDA NAGARE Concept

According to Franz von Holzhausen, who led Irvine’s design team in the development of the Nagare concept, Mazda’s first public display of Nagare design, the Nagare concept vehicle was actually ‚a concept of a concept‘.

“Our Irvine studio really pioneered the design philosophy, the concept of Nagare. It grew from the earlier Senku and Kabura concepts and Nagare evolved from there,” explains Franz von Holzhausen. “As we started to develop the Nagare concept we realised that we were creating a design philosophy that had a lot of light.”

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